Accenture Project | Google Ads & Sales Consultant | Oct 2023 - Mar 2024
Over the course of a quarter, I managed multiple Google Ads accounts for various advertisers and agencies. My role was pivotal in driving enhanced performance and achieving business objectives through strategic and data-driven approaches. Key responsibilities and accomplishments included:
Account Management: Oversaw a diverse portfolio of Google Ads accounts, ensuring each client’s advertising goals were met and exceeded. Maintained regular communication with advertisers and agencies to understand their needs and tailor strategies accordingly.
Performance Elevation: Implemented a series of optimizations that significantly improved account performance. This included refining bidding strategies, enhancing Ad Rank, and boosting conversion rates.
Effective Bidding Strategies: Suggested and applied advanced bidding strategies that maximized ROI. This involved leveraging automated bidding solutions, manual bid adjustments, and seasonality adjustments to ensure optimal ad spend and performance.
Ad Rank Optimization: Focused on improving Ad Rank by optimizing Quality Score factors such as ad relevance, expected click-through rate (CTR), and landing page experience. Conducted A/B testing for ad copy and extensions to identify high-performing variations.
Conversion Rate Optimization: Increased conversions by analyzing user behavior and implementing best practices for ad copy, landing pages, and call-to-action elements. Regularly reviewed and adjusted campaigns to align with changing market dynamics and client objectives.
Data-Driven Recommendations: Provided actionable insights and recommendations based on in-depth analysis of campaign performance data. Utilized tools like Google Analytics and Google Ads reports to identify trends, opportunities, and areas for improvement.
Collaborative Approach: Worked closely with clients and internal teams to develop cohesive advertising strategies. Ensured alignment between client goals and campaign execution, fostering strong relationships and driving client satisfaction.
Through these efforts, I successfully elevated the performance of multiple Google Ads accounts, delivering measurable improvements in key metrics and contributing to the overall success of advertisers and agencies.