Google Ads & Google Analytics

at At Rama Specialists, I utilized Google Analytics extensively to analyze data from Google Ads and the company website. This involved:

  • Data Analysis: I analyzed user behavior on the website to understand how visitors interacted with different pages. This helped identify which content was most engaging and where improvements were needed.
  • Campaign Performance: I tracked the performance of Google Ads campaigns, measuring key metrics such as click-through rates, conversion rates, and ROI. This allowed for data-driven optimizations to enhance campaign effectiveness.
  • Conversion Tracking: I set up and monitored conversion tracking to measure the effectiveness of various marketing efforts. This included tracking form submissions, phone calls, and other key actions taken by website visitors.
  • Insights and Reporting: I generated detailed reports to provide insights into website traffic, user demographics, and behavior patterns. These reports were crucial in shaping future marketing strategies and ensuring that efforts were aligned with business goals.
  • Optimization: Based on the data collected, I made recommendations for website and campaign optimizations. This included suggesting changes to landing pages, ad creatives, and targeting parameters to improve overall performance.

 At Rama Specialists, I spearheaded the creation and management of a comprehensive Google Ads performance campaign. Here’s a detailed overview of my work:

Campaign Strategy and Objectives:

  • Objective: Drive targeted traffic to the website, increase conversions, and boost overall sales.
  • Approach: Developed a performance-focused strategy, emphasizing high ROI and cost-effectiveness.

Key Actions:

  • Keyword Research: Conducted in-depth keyword analysis to identify high-performing search terms relevant to the design and construction market.
  • Ad Creation: Crafted compelling ad copies and optimized creatives to attract and engage the target audience.
  • Conversion Tracking: Set up robust conversion tracking mechanisms to monitor and analyze user actions post-click, ensuring accurate measurement of campaign success.
  • Bid Management: Implemented strategic bidding techniques to maximize ad placements and minimize cost-per-click (CPC).

Tools and Technologies:

  • Utilized Google Analytics to gain insights into user behavior and campaign performance, refining strategies based on data-driven decisions.

Results and Achievements:

  • Increased Traffic: Significantly boosted website traffic, with a notable increase in high-quality leads.

Role: Google Ads Specialist & Sales  Consultant at Accenture

Responsibilities and Achievements:

  1. Conducting Sales Calls:

    • Initiated and led sales calls to understand client needs and objectives.
    • Presented Google Ads solutions tailored to drive maximum ROI for clients.
    • Built and maintained strong client relationships through effective communication and trust-building.

  2. Advising Clients on Ad Optimization:

    • Provided expert guidance on optimizing ad performance to achieve better visibility and engagement.
    • Analyzed campaign data to identify areas for improvement and implemented strategic changes.
    • Ensured continuous improvement in ad quality and relevance through regular performance reviews.

  3. Quality Score Optimization:

    • Educated clients on the importance of Google Ads Quality Score and its impact on ad performance.
    • Conducted thorough analysis to improve Quality Scores, focusing on relevance, landing page experience, and expected click-through rate.
    • Implemented best practices to enhance ad copy, keyword relevance, and landing page quality.

             4. Recommendations and Strategy Development:

    • Developed customized recommendations to enhance campaign performance based on in-depth analysis.
    • Advised clients on bid strategies, budget allocation, and audience targeting to maximize reach and conversions.
    • Utilized data-driven insights to refine and adjust campaign strategies for optimal results. 

             5. Creating New Campaigns:

      • Designed and launched new Google Ads campaigns from scratch, tailored to meet specific client goals.
      • Structured campaigns to ensure effective targeting and alignment with client business objectives.
      • Utilized advanced tools and techniques to set up comprehensive campaigns, including ad groups, keywords, and ad extensions.

              6. Keyword Research:

    • Conducted extensive keyword research to identify high-performing and relevant keywords for client campaigns.
    • Utilized various tools and methodologies to discover keyword opportunities and trends.
    • Regularly updated and refined keyword lists to ensure optimal performance and relevance.

               7. Performance Monitoring and Reporting:

    • Continuously monitored campaign performance to ensure alignment with client goals and KPIs.
    • Provided detailed performance reports and insights to clients, highlighting key metrics and actionable recommendations.
    • Adapted campaigns based on performance data to enhance effectiveness and drive better results.
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