During my tenure with Rama Specialists, I managed the entire digital marketing spectrum, ensuring robust online presence and engagement. My responsibilities encompassed:

• Content Planning and Creation: Developed comprehensive content strategies tailored to the design and construction market, ensuring relevance and engagement across all platforms.
• Graphic Design and Video Production: Created visually compelling posts for Instagram using Photoshop. Produced and edited high-quality videos to enhance brand storytelling.
• Marketing Strategies: Devised innovative marketing strategies that aligned with business objectives, focusing on increasing brand visibility and customer engagement.
• Budget Allocation and Planning: Strategically allocated and planned the marketing budget to maximize ROI, ensuring cost-effective ad spend and optimal campaign performance.
• Google Ads Performance Campaigns: Launched and managed performance-driven Google Ads campaigns. Focused on maximizing conversions and ROI by optimizing bids, targeting strategies, and ad creatives.
• Google Analytics: Utilized Google Analytics to analyze campaign performance and website traffic. Extracted actionable insights to refine marketing strategies and enhance user experience.
• Sales Campaign Management: Successfully ran sales campaigns on Meta Ads, driving significant traffic and conversions.
• Snapchat Advertising: Implemented and managed targeted ad campaigns on Snapchat, expanding the brand’s reach to a broader audience.
• Campaign Strategy and Advertising Funnel: Developed detailed campaign strategies and advertising funnels, guiding potential clients through the customer journey to conversion.